I designed AUREL SKIN’s logo and brand identity using Envato assets, AI, and my own creative dire...I designed AUREL SKIN’s logo and brand identity using Envato assets, AI, and my own creative dire...
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Yahya Omar
• Jul 27
I designed AUREL SKIN’s logo and brand identity using Envato assets, AI, and my own creative direction. Here’s a look behind the scenes at how I turned an initial idea into a complete visual identity — and the human decisions that shaped the final result. 
1. Brand Strategy & Creative Brief 
Tools: ChatGPT, Google Docs I started by developing the brand concept, brand strategy, and creative direction. I used ChatGPT to generate the initial strategy and then edited and refined it to fit my own vision for AUREL SKIN.
2. Visual Research & Moodboard Development 
Tools: FigJam and Envato Assets
I translated the strategy into a visual direction, exploring luxury skincare logo references, typography, colors, textures, photography styles, packaging, and overall atmosphere. I used visual research to establish a cohesive direction before designing. 
I organized the visual references into a moodboard, focusing on the elements that could define the AUREL SKIN world — elegant typography, earthy textures, botanical subtlety, warm luxury, and minimal packaging.
3. Logo Design & Refinement 
Tools: Adobe Illustrator and Coolers Using the moodboard I explored elegant serif typefaces through Envato assets and tested typography that could work for a refined luxury skincare wordmark and broader brand identity. 
I customized the wordmark and refined the logo. 
I developed the core palette around deep botanical forest green, warm alabaster, and muted champagne gold, then applied the colors consistently across the identity. 
I then developed the logo system and typography hierarchy around it. 
4. Brand Imagery and Human Direction 
Tools: Envato ImageGen and Image Edit 
This was a key part of the process. My initial AI direction felt too clinical and pharmaceutical, so I deliberately changed course toward a more botanical and earthy interpretation of luxury.
I generated and refined imagery based on this new established moodboard and visual direction. 
I also rejected AI-generated visuals that looked technically impressive but felt generic, cliché, or disconnected from the brand. I refined and edited the outputs until they aligned with the intended brand character. 
5. Mockups &Product images 
Tools: Envato Assets and Adobe Photoshop I explored Envato mockups and applied the identity to real-world brand applications using photoshop to test how the logo and visual system performed beyond the artboard. 
I also generated 5 product images using Envato ImageGen and Image Edit to refine and put in packaging mockups. 
6. Final Brand Identity 
Tools: Adobe Illustrator, Adobe Photoshop, and Envato I brought everything together into a complete identity system: logo, color palette, typography, imagery, and mockups — creating a cohesive visual world for AUREL SKIN. 
That was my process and human by design challenge idea, Feel free to share your thoughts.
AI ArtBrand DesignenvatochallengeAdobe IllustratorAdobe PhotoshopLogo Design
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Yahya Omar
• Jul 27
Share your ideas with me here it really helps
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Yahya Omar
• 2d
I submitted my entry in the final minutes of the challenge, but I didn’t get a chance to submit my social media link before the submission form closed. I’m sharing the link here instead:
https://www.instagram.com/p/DbSY4lUN83q/
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