I designed AUREL SKIN’s logo and brand identity using Envato assets, AI, and my own creative dire...

I designed AUREL SKIN’s logo and brand identity using Envato assets, AI, and my own creative dire...I designed AUREL SKIN’s logo and brand identity using Envato assets, AI, and my own creative dire...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Yahya Omar

• Jul 27

I designed AUREL SKIN’s logo and brand identity using Envato assets, AI, and my own creative direction. Here’s a look behind the scenes at how I turned an initial idea into a complete visual identity — and the human decisions that shaped the final result.

1. Brand Strategy & Creative Brief

Tools: ChatGPT, Google Docs I started by developing the brand concept, brand strategy, and creative direction. I used ChatGPT to generate the initial strategy and then edited and refined it to fit my own vision for AUREL SKIN.

2. Visual Research & Moodboard Development

Tools: FigJam and Envato Assets

I translated the strategy into a visual direction, exploring luxury skincare logo references, typography, colors, textures, photography styles, packaging, and overall atmosphere. I used visual research to establish a cohesive direction before designing.

I organized the visual references into a moodboard, focusing on the elements that could define the AUREL SKIN world — elegant typography, earthy textures, botanical subtlety, warm luxury, and minimal packaging.

3. Logo Design & Refinement

Tools: Adobe Illustrator and Coolers Using the moodboard I explored elegant serif typefaces through Envato assets and tested typography that could work for a refined luxury skincare wordmark and broader brand identity.

I customized the wordmark and refined the logo.

I developed the core palette around deep botanical forest green, warm alabaster, and muted champagne gold, then applied the colors consistently across the identity.

I then developed the logo system and typography hierarchy around it.

4. Brand Imagery and Human Direction

Tools: Envato ImageGen and Image Edit

This was a key part of the process. My initial AI direction felt too clinical and pharmaceutical, so I deliberately changed course toward a more botanical and earthy interpretation of luxury.

I generated and refined imagery based on this new established moodboard and visual direction.

I also rejected AI-generated visuals that looked technically impressive but felt generic, cliché, or disconnected from the brand. I refined and edited the outputs until they aligned with the intended brand character.

5. Mockups &Product images

Tools: Envato Assets and Adobe Photoshop I explored Envato mockups and applied the identity to real-world brand applications using photoshop to test how the logo and visual system performed beyond the artboard.

I also generated 5 product images using Envato ImageGen and Image Edit to refine and put in packaging mockups.

6. Final Brand Identity

Tools: Adobe Illustrator, Adobe Photoshop, and Envato I brought everything together into a complete identity system: logo, color palette, typography, imagery, and mockups — creating a cohesive visual world for AUREL SKIN.

That was my process and human by design challenge idea, Feel free to share your thoughts.

AI Art Brand Design envatochallenge Adobe Illustrator Adobe Photoshop Logo Design

Yahya Omar

• Jul 27

Share your ideas with me here it really helps

Yahya Omar

• Jul 29

I submitted my entry in the final minutes of the challenge, but I didn’t get a chance to submit my social media link before the submission form closed. I’m sharing the link here instead:

https://www.instagram.com/p/DbSY4lUN83q/

Anita Autorino

max

• Oct 12

How do you brand a business that doesn’t fit into one box?

Dario Nuzzarello built a Studio that works across engineering, IT, strategy, and software. The challenge was creating a typographic identity that could bring all those disciplines together without limiting the brand to just one.

I wanted to avoid making it feel overly technical or cold. Since Dario’s work is highly custom and interdisciplinary, the identity needed to feel precise and structured while still being human and approachable.

Sometimes, the best solution is finding the right type, proportions, and details to make a name stand on its own.

What do you think about the final result?

Adobe Illustrator Logo Design Brand Design

Rudransh Singh

• Oct 16

A studio that spans engineering, IT, strategy and software is a naming and typography problem more than a logo problem, so leading with type was the right call. Precise but human is a hard line to walk. Did Dario push for a symbol at any point?

Tiago Machado

pro

• Oct 12

New case study is live. Kallay Studios is a visual media company specializing in architecture, real estate, and commercial projects. The original brief called for a well-structured grid system to convey professionalism and a design-oriented approach. Inspired by the grid overlays commonly seen in video cameras, this element became central to the design system and is consistently showcased across various applications to reinforce the brand concept. A more in-depth description can be found in the project case study. Long story short, I had a blast developing this visual system and seeing how the concept blended well with the overall identity.

Brand Design Logo Design visualidentity