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Xulfi Shah
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Designing a Web3 Experience That Feels Trustworthy 🚀
One of my favorite concept projects is Crypto Planet, an NFT marketplace where the goal was to balance a futuristic aesthetic with a user experience that feels intuitive and trustworthy.
Instead of focusing only on eye-catching...
Most AI brands try to look intelligent.
For PRYSM, I wanted to make intelligence feel intelligent.
The challenge wasn't designing another futuristic AI logo or adding trendy gradients. It was creating a brand built around a different idea:
What if AI wasn't about processing more...
Building websites for clients:
"No problem. Here's your first concept in 3 days." 😎
Building your own portfolio:
Day 1: "I'll keep it simple."
Day 7: "Maybe the spacing is off by 2px."
Day 18: "This animation doesn't spark enough joy."
Day 31: "Should I redesign the entire hero...
Designing Fear Without Sacrificing Usability 👻
One of the most enjoyable challenges I've worked on was designing a concept website for a horror film festival inspired by ScreamFest. The goal wasn't simply to make it look "scary"—it was to create an experience that captured the...