Written by Ellie Official
I write the sentence that ends the search
A warm, no-pressure welcome flow email written for a fictional home fragrance brand. Built and designed inside Klaviyo to demonstrate real email marketing platform experience — from subject line to CTA.
Copy is the difference between a product page that converts and one that gets scrolled past. I write the kind that converts — clear, persuasive, built around how your customers actually think. I’ve just launched my portfolio, featuring recent work across product pages and email...
I love this project because it shows what really happens in professional copywriting: the same product, three completely different stories. This is a standing desk converter, and I wrote three variations for paid social ads targeting different buyers.
The first one speaks to...
Abandoned cart re-engagement email for a specialty coffee subscription. Conversational tone that addresses the actual objection (price/timing) without pressure. Built to move hesitant customers without discounts or manufactured urgency.
Product copy for people who research before they buy. Technical details, conversational voice, zero marketing fluff.
