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Copy is the difference between a product page that converts and one that gets scrolled past. I write the kind that converts — clear, persuasive, built around how your customers actually think. I’ve just launched my portfolio, featuring recent work across product pages and email marketing. Take a look, and feel free to reach out if you’re looking for copy that does more than just fill space: https://pineapple-calliope-krmj.squarespace.com
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A copywriter’s job is to see things from your audience's perspective. And then adapt your message to THEIR worldview.
I’m not the copywriter behind the Singaporean hangover pills brand DrinkAid, but if I were, this is how I’d change their hero headline from a lifeless ‘Every part of your day deserves your best’ to something less vague and way more relatable:
1. Reveals a surprising truth⇝“Every hangover you’ve ever had wasn’t your fault”
2. Names the enemy⇝ “It was acetaldehyde.”
3. Positions the brand as the obvious solution against the villain⇝ “You’re looking at the antidote”
My first verified project here on Contra! 🎉
This is a "5 Reasons Why" Listicle I designed for LOAM Science's Prebiotic Fiber Formula, built specifically to support Meta ad campaigns.
Instead of sending visitors directly to a traditional product page, we created an experience that first educates, builds trust, and addresses objections before asking for the purchase.
Some of the key principles behind the design:
• Social proof and credibility placed where they have the greatest impact.
• A clear visual hierarchy that makes complex information easy to understand.
• Multiple conversion opportunities throughout the page to reduce friction.
• A modular structure that enables the team to quickly test new hooks, messaging, and creative angles without redesigning the entire page.
Happy for you t🙌
Wellness Blog: The Science of Sleep
An engaging, research-backed blog post explaining the physiological importance of sleep hygiene. Tailored for health and wellness platforms to boost reader engagement and provide value to patients.
