Winnie Nduku
Graphic Designer in Brand Identity & Marketing Assets.
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Brew Haven Café & Bistro is a self-initiated branding project created to showcase my expertise in visual identity design and brand development. The objective was to build a modern, welcoming and memorable brand for a cafe that values quality, comfort and exceptional customer experiences. This project includes a complete brand identity system featuring logo design, color palette development, typography selection, stationery design, packaging, signage, staff uniforms, social media assets and promotional materials. Every element was designed to maintain consistency across both digital and physical brand touchpoints while reflecting the cafes warm and premium atmosphere.Through this project, I demonstrate my ability to create cohesive brand experiences that strengthen brand recognition and effectively communicate a business's values and personality.
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Designed a premium and modern business card for a financial services company, featuring an elegant black, white, and gold color palette to communicate trust, professionalism, and prestige. The design incorporates custom branding elements, clear information hierarchy, and high-quality print-ready layouts suitable for corporate identity and client-facing interactions.
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I recently developed a cohesive brand identity and promotional flyer design for Catherine Joshua Beauty Shop, a beauty brand based in Nairobi, Kenya. The creative direction features an elegant, premium aesthetic anchored by a sophisticated pink-and-white monochromatic color palette that transitions into deep magenta tones. The layout establishes a clear visual hierarchy, combining a custom circular logo mark and delicate service iconography (Skin Care, Makeup, Hair Care, and Nail Care) with high-quality product imagery and elegant typography. Designed with marketing conversion in mind, the final asset seamlessly integrates essential business details—including clear social media handles and a prominent call-to-action contact section—to create an engaging, professional, and highly scannable visual presence for the brand
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Two posts present a sharp contrast in culinary appeal, typography, and marketing focus. The left advertisement emphasizes an indulgent, premium experience with its "Hot & Cheesy Pizza," utilizing elegant, flowing script fonts and warm lighting to highlight the gooey, melt-in-your-mouth texture of the cheese. Conversely, the right advertisement focuses on a high-energy, value-driven "Chicken Injected Broast Deal," shifting to bold, rugged block typography and a prominent price tag to highlight crunchiness and a complete combo meal. While the pizza graphic relies on a traditional, sophisticated aesthetic to sell taste, the fried chicken graphic leverages a bold, punchy layout to sell a satisfying, actionable deal
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This project features a clean, user-centric mobile UI design for Pulse Bank, focused on creating a trustworthy and frictionless financial experience. Using a professional blue-and-white color palette to convey security and modern aesthetics, the layout seamlessly guides users through a comprehensive account dashboard, an accessible numeric PIN authentication screen, a clear transaction success confirmation, and a fluid splash screen. The design emphasizes strong visual hierarchy and a minimalist layout to reduce cognitive overload, making everyday digital banking intuitive and highly accessible
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340
Designed an eye-catching, high-conversion promotional flyer for Janei Travelearn Tours to market their "Day Trip to Nakuru (Easter Edition)" event. The goal was to create a vibrant, structured, and visually engaging digital asset that effectively communicates event details, drives bookings, and reinforces the agency's brand identity
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328
Designed a vibrant, highly engaging event flyer for the Empower Ability Africa Foundation’s Team Building, focusing on strategic visual hierarchy and strong brand alignment. The layout successfully balances a high volume of crucial event information—such as the July 2026 scheduling, Juja location, and registration details—with clean, scannable aesthetics. By utilizing an energetic color palette, custom iconography for the activity highlights, and dynamic image masking to showcase community engagement, the final piece delivers a compelling call to action tailored for both digital distribution and print
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389
Designed a vibrant, high-energy event flyer for the AfroPop Tech Hangout, an exclusive networking event bridging technology professionals with culture, music, and gaming. The objective was to create a visually compelling asset that captures the energetic spirit of the AfroPop theme while clearly communicating essential event logistics and driving ticket registrations
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1.2K
I designed a dual-panel promotional flyer aimed at driving registrations for a community volunteer campaign. The primary creative challenge was balancing a high-energy, visually engaging call to action with a dense amount of logistical information. I accomplished this by utilizing a split-panel composition: the left side serves as an impactful visual hook with bold typography and vibrant imagery to capture immediate attention, while the right side employs a structured, color-coded grid system to organize key details, benefits, and registration steps for optimal readability. By pairing crisp typography with intentional hierarchy and clean color blocking, the final asset effectively guides potential registrants through the details and seamlessly toward the core call to action
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The layout balances clean typography and contemporary geometric accents with a curated mini-showcase of core competencies, including logo design, commercial marketing flyers, and brand typography. Completed with integrated contact details, the design serves as an impactful, scannable portfolio asset engineered to demonstrate creative versatility and connect with prospective clients
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Designed a complete brand identity concept for Pulse Bank, a modern digital banking brand targeting African Gen Z entrepreneurs and hustlers. The project focused on creating a visual identity that communicates trust, speed, growth, and financial empowerment.
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Designed poster for TETNAZ GRAFIX COMPANY for advertisement.
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