Catherine Joshua Beauty Shop — Brand Identity

I developed a cohesive brand identity and promotional flyer design for Catherine Joshua Beauty Shop, a beauty brand based in Nairobi, Kenya.

The creative direction features an elegant, premium aesthetic anchored by a sophisticated pink-and-white monochromatic color palette that transitions into deep magenta tones. The layout establishes a clear visual hierarchy, combining a custom circular logo mark and delicate service iconography (Skin Care, Makeup, Hair Care, and Nail Care) with high-quality product imagery and elegant typography.

Designed with marketing conversion in mind, the final asset seamlessly integrates essential business details, including clear social media handles and a prominent call-to-action contact section, to create an engaging, professional, and highly scannable visual presence for the brand.

Custom logo mark (circular emblem)

Brand color palette (pink-to-magenta monochromatic system)

Service iconography set

Promotional flyer design

Social media-ready brand assets