pro
Mariyam Afzal
Brand designer building bold, strategic brands.
Ready for work
Mariyam is ready for their next project!
Nocaff is a decaf cold brew brand that refuses to apologize for removing caffeine.
The name said everything. No caff the product, no cap the slang, a literal cap on the character. That one connection built the whole brand.
Electric blue, transparent cans, a faceless pixel art bean wearing a different hat per flavor, and copy that speaks the same language as the people drinking it.
Three flavors, No Extras, Chill Pill, Late Shift. One thought expanded into a full brand world. No cap, it’s no caff.
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Client reveal 🏃♀️
BAB is a building a community that supports young girls through puberty with clarity & confidence.
Its visual language blends athletic energy with expressive femininity, using bold color, raw imagery, and structured elements to reflect bodies in motion and transition.
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BAB is a building a community that supports young girls through puberty with clarity & confidence.
Its visual language blends athletic energy with expressive femininity, using bold color, raw imagery, and structured elements to reflect bodies in motion and transition.
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Baked a cookie brand recently 🍪
YUMM is a cookie bakery for people who take cookies seriously.
The inspiration came from the ketchup sachet. Something so simple, so familiar, and completely reimagined. Your cookie arrives loaded and indulgent. Your toppings come in a sauce sachet. You tear, you drizzle, you eat. That’s the whole ritual.
#brandidentity #packagingdesign #artdirection
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Meet Oaten - a modern oats brand.
Oaten is designed as a functional nutrition brand - structured, honest, and system-led.
Lemme know what do you guys think?
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Brand Identity Design for Scarlet Society
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Introduction a new branding project I did recently, sooo in love with it already.
Scarlet Society is a modern dessert brand built around chocolate-covered strawberries, reimagined as a premium and indulgent experience.
#brandingproject #brandconcept #packagingdesign #dessertbranding #brandidentitydesign 🍓
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Candié Fragrance Brand Design
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Ophie Lip Oil Brand Identity
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Baya Baya Açaí Shop Branding
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Peppa Please | Hot Sauce Brand | Branding & Packaging
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