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SHAKEBOT is a UAE-based protein dispensing machine designed for gyms, fitness studios, and wellness spaces. Built to make sports nutrition more convenient and accessible, the machine serves freshly mixed protein shakes, pre-workouts, and recovery drinks within seconds. The concept focuses on simplifying everyday fitness routines through smart vending technology and clean nutrition.
For the branding direction, the goal was to create a visual identity that feels modern, performance-driven, and minimal. The logo combines fluid shake-inspired forms with subtle robotic elements to represent movement, energy, and the automated experience behind the product.
cupdesignidentitydesignproteinbrandAdobe IllustratorAdobe PhotoshopBrand DesignLogo DesignPackaging Design
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UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype: Ebb Scandinavia
Numericals: 1 AD, 1 designer (me)
Motion: me
Superb
I decided to re-imagine CapCut as a co-working space for creatives, where you can work all day (or all night), always fueled by free coffee on tap ☕
There's the "timeline lounge", where you can go when you want to network and share ideas, but also individual pods where you can go in and take a call or record audio 🎤
Essentially, this is a space that, much like the current CapCut brand, tailors itself for creatives and meets you where you're at, whether you're a morning person or night owl, or even if you're working away on your 5 to 9 until you can leave your 9 to 5.
Heck, bonus points if you are a video editor and you go there to edit using CapCut! (they should give out free memberships to whoever does that IMHO) 🤩
CapCut team, feel free to jump in on this idea - it's free for a limited time, all I ask is an invite to the grand opening 😉
This was all created by me, Sílvia Pinho, you can email me at hello@freelancingwithsilvia.com or find me on socials @freelancingwithsilvia
And, of course, you can see my vision and progress through the videos and images below 👇
oh, this is SUCH a solid concept that you brought to life. i could absolutely see this kind of development branching out from the brand in the future, & your integration of a clear color palette calls just the right amount of attention back to where logos are placed, never...
Case Study: Crafting a Premium Digital Identity for Oura Pilates
In the wellness industry, trust and aesthetics are everything. When designing the brand video for Oura Pilates, our main objective was to position them as a premium, welcoming, and professional studio.
The Result: A cohesive visual identity that hooks the audience within the first 3 seconds and builds instant brand authority.
Available for new select projects this month. Check out our services on our profile or drop a message to discuss your project!
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