Baek is a korean bakery that knows what it is. warm without being loud, korean without being a costume.
The logo letterforms mirror each other and double as a comma - that one detail runs through everything. bread that’s worth slowing down for.
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.