Found this challenge and awesomeness of @Melius just in time to test a workflow and submit to the challenge. It was all done in under 2 hours and I can't wait to see what all is possible when I have the time and room to explore more.
Designed a speculative identity system for a performance-focused energy drink brand.
The direction centered around:
hydration + electricity
clean energy aesthetics
movement and endurance
bold retail visibility
Built across packaging, campaign visuals, typography, and digital applications.
Designed a futuristic enterprise identity system combining AI automation, operational clarity, and approachable intelligence.
The project included:
mascot design language
enterprise UI direction
campaign visuals
launch-system branding
visual architecture for large-scale B2B positioning
Conceptualized and designed a productivity ecosystem built for nonlinear creative thinking.
The visual identity combines structured UI systems with playful motion, expressive gradients, and cinematic product framing to reflect the experience of managing multiple creative flows...
Built a visual identity system for a studio operating between AI, storytelling, strategy, and creative direction.
The challenge was balancing human imperfection with structured intelligence — resulting in a minimalist editorial system rooted in movement, texture, and narrative.
