Vishvak Prakkruth
Filmmaker & Creative Director.
Ready for work
Vishvak is ready for their next project!
Designed a speculative identity system for a performance-focused energy drink brand.
The direction centered around:
hydration + electricity
clean energy aesthetics
movement and endurance
bold retail visibility
Built across packaging, campaign visuals, typography, and digital applications.
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12
Designed a futuristic enterprise identity system combining AI automation, operational clarity, and approachable intelligence.
The project included:
mascot design language
enterprise UI direction
campaign visuals
launch-system branding
visual architecture for large-scale B2B positioning
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12
Conceptualized and designed a productivity ecosystem built for nonlinear creative thinking.
The visual identity combines structured UI systems with playful motion, expressive gradients, and cinematic product framing to reflect the experience of managing multiple creative flows simultaneously.
Brand Identity / Product Vision / Interface Direction / Campaign System
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Built a visual identity system for a studio operating between AI, storytelling, strategy, and creative direction.
The challenge was balancing human imperfection with structured intelligence — resulting in a minimalist editorial system rooted in movement, texture, and narrative.
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2/3 videos I had created for #openart X #kling3.0 challenge a few weeks back. Used the opportunity to share the philosophy behind my AI Studio #SouthOfSomewhere
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1/3 videos I had created for #openart X #kling3.0 challenge a few weeks back.
Used the opportunity to share the philosophy behind my AI Studio #SouthOfSomewhere
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Created this unique spec commercial for a brief. It's really impressive how quickly generative AI is leveling up.
#nanobanana + #veo3 + #minimax
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Created this video as a promo for my Creative Intelligence Agency where we blend human creativity with machine intelligence to help brands share authentic and consistent stories. This was made with a combination of image, video and sound generation tools.
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Created this generic skin care ad completely on veo 3.1 and I'm very impressed by the results.
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Created this fun piece inspired by fashion films with the focus on aesthetics and visuals as the foundation.
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A signal.
A heartbeat.
A system that listens.
In every code, there’s a heartbeat.
We call this Human Emotion × Machine Intelligence.
A short visual experiment exploring how emotion travels through the systems we build — and how technology, at its best, mirrors the very humanity it was designed to serve.
🎥 Concept, direction, and execution — Vishvak Prakkruth
#Filmmaking #AI #CreativeDirection #HumanEmotionxMachineIntelligence
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I just reworked my website to reflect my ethos of Human Emotion X Machine Intelligence. www.prakkruth.com (http://www.prakkruth.com)
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A series of case studies based on select projects. 7 stories. 1 system.
From indie films to brand systems — every project runs on the same rhythm: emotion × intelligence.
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Creativity isn’t chaos — it’s rhythm.
I’ve spent the last decade building systems that merge emotion with intelligence — tools that let creativity flow without burning out.
This playbook distills those lessons into something clear, practical, and timeless.
Here’s a playbook to help build your own system.
https://prakkruth.gumroad.com/l/creativesystems
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This year, I launched a YouTube channel and built a complete iPhone-based creative workflow that let me film, edit, and publish content on the go — across three countries.
One of those videos, Artist Paradox, documents that journey — exploring creativity, freedom, and what it means to build systems that move with you. https://www.youtube.com/watch?v=ztK0fXCwKak
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