What happens when an entire collegiate league needs EA FC-style player rating cards across 6 different levels? You build an ultra-efficient design pipeline.
For the upcoming LAUMSA League, I partnered with the departmental Sports Directorate (SPD) to design official player...
Some designs start with a clear idea. This one started with a feeling.
I wanted to explore identity, duality, and the different versions of ourselves we carry as we grow. The layered silhouettes, muted textures, and bold red were all intentional—each element adding to the emotion...
LUMEA Skin – Luxury Skincare Branding & Marketing Campaign
Project Description
LUMEA Skin is a conceptual luxury skincare brand created to showcase my ability to design cohesive, conversion focused marketing campaigns across multiple digital touch points.