Victor Onifade
Brand, Editorial & Graphic Designer
Some designs start with a clear idea. This one started with a feeling.
I wanted to explore identity, duality, and the different versions of ourselves we carry as we grow. The layered silhouettes, muted textures, and bold red were all intentional—each element adding to the emotion I wanted the piece to hold.
There’s no client brief behind this one. Just curiosity, experimentation, and a few hours spent creating something that felt honest.
Personal work like this reminds me why I fell in love with design in the first place.
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Project Title
LUMEA Skin – Luxury Skincare Branding & Marketing Campaign
Project Description
LUMEA Skin is a conceptual luxury skincare brand created to showcase my ability to design cohesive, conversion focused marketing campaigns across multiple digital touch points.
For this project, I developed a premium visual identity and designed campaign assets including social media creatives, performance advertisements, product marketing materials, and UI mockups for a fictional skincare launch.
The goal was to create a modern, editorial inspired luxury skincare experience that combines aesthetics with strategic marketing. Every design was created with brand consistency, user experience, and performance marketing principles in mind.
Deliverables include:
Luxury skincare campaign creatives
Ingredient-focused product marketing designs
Performance marketing advertisements
Mobile and landing page mockups
Social media and ecommerce assets
Tools used: Canva pro, ChatGPT, AI- assisted design workflows
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Shop4Me is a product and shopping-focused brand where I created promotional and social media creatives aimed at communicating services clearly and improving audience engagement.
My work involved translating product information into visually appealing designs while maintaining brand consistency across multiple campaigns. I focused on clean layouts, hierarchy, and marketing-driven visuals that helped present offers and services in a clear and engaging way.
Role: Graphic Designer
Deliverables: Social media creatives, promotional graphics, and campaign assets.
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Packaging design concept for a specialty coffee brand. The project demonstrates packaging consistency across multiple product sizes, label hierarchy, typography, and presentation design for food and beverage products.
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