An intelligent routing system with Make.com (http://Make.com) using conditional logic:
→ Form captures: Name, Email, Inquiry Type, Message
→ Router analyzes inquiry type automatically
→ Three routing paths based on category:
PATH 1 - Sales Questions:
Sends notification to Sales Slack channel
Logs inquiry to Google Sheet for tracking
Tags as "Sales" for reporting
PATH 2 - Technical Support:
Sends formatted email to Support team
Creates support ticket in Google Sheet
Tags as "Support"
PATH 3 - Urgent Issues:
Sends HIGH PRIORITY email to manager with flag
Sends Slack alert to management channel
Logs to separate "Urgent" sheet for visibility
Tags as "Urgent"
All inquiries logged to Airtable with timestamps, status, and category for complete audit trail.
THE RESULT
✓ Routing time: Instant (inquiries delivered in 5 seconds)
✓ Manual checking: Eliminated (runs automatically 24/7)
✓ Urgent issues: Never missed (immediate alerts)
✓ Team efficiency: 3x faster response times
✓ Customer satisfaction: Improved (right person responds)
✓ Time saved: 8+ hours per week
✓ Complete tracking: Full history in Airtable
Client now handles 3x more inquiries with same team size.
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15
An automation that handles everything from order submission to fulfillment:
→ Captures order from Google Form
→ Calculates total price automatically
→ Generates professional invoice (Google Docs)
→ Emails customer with invoice
→ Routes high-value orders to manager (Slack alert)
→ Logs everything to Airtable database
THE RESULT:
✓ Processing time: 30 minutes → 30 seconds
✓ Human errors: eliminated
✓ Time saved: 10+ hours per week
✓ Client can now process 100+ orders/day instead of 20
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21
:A two-scenario automation system using Make.com (http://Make.com):
SCENARIO 1 - Lead Capture:
→ Detects new form submission instantly
→ Adds lead to Airtable database
→ Sends immediate welcome email with free resource
→ Schedules next email for 24 hours later
→ Tracks email status (sent/pending)
SCENARIO 2 - Scheduled Follow-ups:
→ Runs every 15 minutes checking for due emails
→ Sends Email #2 after 24 hours (real automation example)
→ Sends Email #3 after 72 hours (call-to-action)
→ Updates database after each send
→ Marks sequence complete when all emails sent
All emails are personalized, timed perfectly, and tracked in real-time.
THE RESULT
Response time: Instant (welcome email sends in seconds)
✓ Follow-up consistency: 100% (every lead gets all 3 emails)
✓ Manual work: Eliminated (runs 24/7 automatically)
✓ Lead engagement: 40% increase from consistent nurturing
✓ Time saved: 5+ hours per week
✓ Zero missed follow-ups
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29
Webhook-triggered automation that receives data from any source (website, app, or form):
→ Custom webhook URL receives ticket data in real-time
→ Parses: Name, Email, Priority (urgent/high/medium/low), Issue, Timestamp
→ Router analyzes priority level and routes accordingly
PRIORITY ROUTING PATHS:
URGENT Priority:
Sends RED ALERT email to manager (🚨 URGENT TICKET)
Sends Slack notification to emergency channel
Creates Airtable record tagged "Urgent"
Sends instant auto-reply to customer: "We'll respond within 1 hour"
HIGH Priority:
Sends ORANGE ALERT email to team lead
Creates Airtable record tagged "High"
Auto-reply: "We'll respond within 4 hours"
MEDIUM/LOW Priority:
Sends standard email to support queue
Creates Airtable record
Auto-reply: "We'll respond within 24 hours"
Every ticket logged to Airtable with full details, timestamps, and status tracking.