Something interesting came up during the design of this hero section.
I had a technical design in mind. But the product steered me in a different direction.
Private aviation is not clean tech. It is power. Precision. Controlled luxury.
While building ToadRiot (a discovery-first ticket resale marketplace), I forced myself not to jump straight into UI.
Instead, I mapped:
– User & context
– Information architecture
– Trust & security
– Full screen inventory
– Sprint...