“Or similar” leaves a lot to the imagination.

A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.

I kept that message big and direct, with the cars up close and enough pink to make you look twice.

The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.

Progress update on the SILO interactive web experience. Now supporting version1 of the VR environment. Low poly for now, runs with 60fps in browser

The low-poly scene already has a strong sense of place, and the 60fps browser target makes the interaction feel ambitious in the best way. I especially like how the restrained palette lets the “Explore the Silo” typography lead the experience.