Val L.

Meet Val

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Getting installs but not enough revenue? I help mobile app teams find what's blocking growth and fix it, from paid acquisition and ASO to onboarding, paywalls and pricing.

Product manager with 6+ years in mobile and growth, including Adapty and FunnelFox. I've worked with 30+ apps, and I bring what works across subscription apps to yours.

Selected results:
• FamiLami (iOS & Android): install-to-paid conversion from 0.1% to 5%, top 4 in iOS Lifestyle and #1 in Google Play Parenting (CIS)
• Freelance: some apps reached 100%+ ROAS (D0, D30, D90), others launched from scratch or crossed $5K-10K MRR
• Adapty & FunnelFox: built and scaled web funnels and onboardings for top subscription apps
• Affise: launched a B2B SaaS product from scratch to $150K ARR

What I can help with:
• Growth audit: a review of your funnel from store page to paywall, with a prioritized list of fixes
• Paid UA strategy: Meta, TikTok, Apple Search Ads. Campaign structure, budgets, creative testing
• Ad creatives: concepts and briefs built to convert
• ASO: keywords, screenshots, store page experiments
• Monetization: paywall design, pricing, trials, A/B tests
• Web funnels and onboarding: build, test and scale
• Analytics: tracking plan, dashboards, cohort and LTV analysis
• Launch: product requirements, MVP scope, go-to-market plan

I work in short, focused engagements: a one-off audit, a fixed-price project, or ongoing hourly advice. Send me your app link and the metric you want to move, and I'll reply with first thoughts before we start.