Usman Tariq
Brand Designer & Art Director
Ready for work
Usman is ready for their next project!
Always love intentional animation and when it comes to your own personal brand Refresh created with meaning through the eye of a designer it becomes more valuable and story driven The purpose is deeply connected to the thinking behind what you want to express and deliver through your design.
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Branding done for a client who wanted a seasonal color system for their identity. They wanted the brand to change its color palette with every season like cool and calm tones for summer, muted ambers for autumn, and soft pastels for spring etc. So I built a flexible branding system that evolves with the seasons while keeping the same elegant and timeless feel.
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Been working on this one for a while finally live on Behance.
it’s one of those that remind me why I love designing brands
See the full case study on my portfolio section.
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One of my favourite brand identity and strategy projects for a luxury fashion brand.the client wanted an ultra-modern editorial design something inspired by the french and italian luxury houses. The result came out clean, bold, and minimal. it instantly connected with their audience and got a lot of love from the team.
#shareyourwork
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Excited to share the web design I created for an activewear brand!
The goal was to build a smooth, effortless user experience that truly reflects the brand’s vibe.
Here’s the tech stack behind it:
Figma: Built a clean, modular design system.
Jitter : Added motion and subtle animations to bring the UI to life.
Currently developing it in Framer, then integrating everything with Shopify👍
#shareyourwork #webdesign #branddesign
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Just finished a smooth logo reveal for the client’s new identity system they loved it 😍 Curious to hear from my creative friends how would you rate it from 1–10? tell me in the comments.
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Exploring some new layout ideas for a luxury fashion brand website. The client is completely bored and frustrated with their old site. Bad user experience, outdated design, and nothing that feels premium. Now we’re exploring something fresh user-friendly, and aligned with the user journey. something that actually gives that luxury, editorial fashion vibe.
Here are a few directions we’re testing right now😊
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Working on a few logo variations for a luxury fashion brand.
let’s see which one clicks with the client. hopefully one of them gets picked but if not that’s fine too we’ll keep refining till it feels right😉
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Brand Guidelines for a Streetwear Brand
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Brand Book For SkinCare Brand
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Brand Book for Fashion Brand
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