Urvisha Joshi's Work | ContraWork by Urvisha Joshi
Urvisha Joshi
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Urvisha Joshi

Brand Strategist & Identity Designer for Consumer Brands

    $1k+
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    1x
    Hired
    5.0
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    19
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Followed by Zahid H, Polina D, and Stephen A
Meet OLLO — dog grooming that starts with the dog, not the calendar. 🐕 https://ollopetgrooming-demo.lovable.app/ For the Contra × Lovable booking challenge, I created OLLO, a fictional boutique grooming studio in Portland. The problem: customers think they’re booking a service, but the studio actually needs to schedule a specific dog. Size, coat, condition, temperament and grooming needs can all affect how long an appointment takes and which groomer is the right fit. A basic “service → time slot” flow leaves the owner figuring all of that out afterward. OLLO does the qualifying before showing the calendar. Tell it about your dog → it recommends the right service, estimates the appointment length, matches a suitable groomer, and only shows slots that can actually fit the job. I also designed the follow-through: when a dog is due again, OLLO checks in automatically and offers suitable slots based on their previous appointment. No starting from scratch. The goal: less back-and-forth for the studio, less guessing for the customer, and fewer mystery appointments on the calendar. A bit about the process: rather than jumping straight into Build Mode, I used Lovable’s Plan Mode in stages: 01 Structure: planned the business, landing page and customer journey. 02 Logic: defined duration rules, service recommendations, groomer matching, availability and rebooking. 03 Build: created the visual direction and references, then art-directed the final experience in Build Mode. Plan the experience → plan the logic → then make it beautiful. Built with Lovable for the Contra × Lovable booking challenge. Problem solved in one line: OLLO turns a vague grooming inquiry into a correctly scoped, realistically scheduled appointment — without the studio owner manually qualifying every booking.
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Cravly: Indulgence-first branding for functional snacks
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Cover image for Everkynd: Skincare brand for sensitive skin
Everkynd: Skincare brand for sensitive skin
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MoD: Mood-led branding for functional beverages
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