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I've just written a new newsletter!
Two rebrands. $594 million. Same mistake.
Cracker Barrel lost $594 million in market cap. Jaguar's European sales fell 97%. Two rebrand failures, eight months apart, that came down to the same three questions, none of which were properly...
vibeshiftstudio.com
Vibe Check, The Vibe Shift Studio blog
Industry commentary, brand breakdowns and marketing strategy from Vibe Shift Studio. The thinking behind the work.
Most studios send you a Google Doc. Here's what mine sends instead:
👀 Where you are now.A shared doc. A Slack thread. Three meetings to approve six posts. You've been doing it this way for years.
🤝 The handoff problem.Designer ➡️ copywriter. Copywriter ➡️ account manager....
Working with a social studio shouldn't feel like more work.
Here's how Vibe Shift works: Four steps. No faff. And the person on the call is the same person making your content.
Static, motion, or management, the format follows your brief, not our convenience.
And, to make...
A huge thanks to everyone I worked with in 2025! Looking forward to jumping straight into 2026 with exciting new projects 🔥
I’m currently taking on new clients for Q1 and beyond.
If you need a hand with marketing strategy, paid media, design, or just getting your socials...
A post about our services! 🚀 For more details on each - head to our profile to see how we can help shift your vibe! Need help with anything else? 🤔 Just reach out - we can have your whole marketing sorted 👏🏻
