Quick one. For two years, monthly social management has been the thing people hire Vibe Shift for...Quick one. For two years, monthly social management has been the thing people hire Vibe Shift for...
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Tyler's avatar
Tyler van der Berg
pro
• Jul 26
Quick one.
For two years, monthly social management has been the thing people hire Vibe Shift for. Calendars, captions, community, the lot.
On Thursday it comes off the menu.
It worked. But look at the best work this studio shipped in the last year and one pattern jumps out: all of it had a date attached. A product going live. A door opening. A campaign with money riding on it.
That's where I'm pointing the whole studio.
Full story lands Thursday, 9am. Reply to this and I'll send you the new page tonight, before it's public.
Tyler
socialmediasocialmediamanagementsocialmediacontent
Maty's avatar
Maty Sandoval
max
• Jul 26
Dropping a two year revenue stream on a pattern you noticed in your own portfolio takes some nerve. Were existing retainer clients part of what convinced you, or was this more you looking at the work itself and deciding the calendar stuff wasn't where the studio's strength actually was?
Tyler's avatar
Tyler van der Berg
pro
• Jul 27
It was the work, in a specific way. I tried to write down my process for the management side and got a content calendar and a posting cadence. I wrote down the launch process and got actual steps: what runs, when, and why it runs then. A studio should be able to explain the...
Maty's avatar
Maty Sandoval
max
• Jul 27
That gap between the two write-ups is such a clean test, if you can't explain the launch process as clearly as you explain the calendar, that's the signal something's still thin. Now that you've made the pivot, is there a type of client who was a great fit for the old offer but wrong for this one?
Tyler's avatar
Tyler van der Berg
pro
• Jul 28
Luckily, a lot of our clients had somewhat of a launch coming up, which is how I made the realisation. I felt, however, that I was losing a lot of pitches to clients who we would be a perfect fit for because we weren't positioned correctly. This way, we still keep some of our...
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