pro
Triniti Mccutchen
I turn brand ideas into content people actually care about.
New to Contra
Triniti is ready for their next project!
Sometimes the best social strategy gives your audience something to do, not just something to look at.
For Black Visionaries’ Trivia Game Night, I created an interactive Instagram “Add Yours” Story activation designed to build awareness and turn promotion into participation. The concept combined nostalgic visuals, team participation, and Instagram’s native sharing behavior to keep the activation moving beyond our existing audience.
The result: 140K+ participation and growing.
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The idea is only half the job. I build campaign concepts with the audience, brand, and actual social behavior in mind—then map out how that idea comes to life across content and community.
These projects span Gen Z campaign development, culture-first storytelling, and lifestyle-driven brand strategy, including work for Me & the Bees Lemonade, Black Visionaries, and a self-initiated concept for Alani Nu. Different brands, different audiences, same goal: make the strategy worth engaging with.
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From the room to the feed. I’ve captured and produced social-first event content designed to extend the moment beyond the people who were there. From conference recaps to community events, I focus on the details that make people watching from their phones feel like they didn’t completely miss out.
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A self-initiated fall social concept for Topicals’ Like Butter moisturizer. I built the campaign around “Butter Weather,” turning fall hydration into an editorial, lifestyle-first social moment. From concept and creative direction to copy, design, and rollout strategy, the goal was simple: create something that felt like Topicals—not just content with their logo on it.
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