Sometimes the best social strategy

Sometimes the best social strategy gives your audience something to do, not just something to look at.

For Black Visionaries’ Trivia Game Night, I created an interactive Instagram “Add Yours” Story activation designed to build awareness and turn promotion into participation. The concept combined nostalgic visuals, team participation, and Instagram’s native sharing behavior to keep the activation moving beyond our existing audience.

The result: 140K+ participation and growing.