A self-initiated fall social concept for Topicals’ Like Butter moisturizer. I built the campaign around “Butter Weather,” turning fall hydration into an editorial, lifestyle-first social moment. From concept and creative direction to copy, design, and rollout strategy, the goal was simple: create something that felt like Topicals—not just content with their logo on it.
0 likes · 0 views · Aug 14, 2026
A self-initiated fall social concept for Topicals’ Like Butter moisturizer. I built the campaign around “Butter Weather,” turning fall hydration into an edit...
