Trevere 93
Content strategist for brands that actually give a damn.
New to Contra
Trevere is ready for their next project!
A 10-week Shopify e-commerce project focused on creating digital career resources for burnt-out nurses exploring non-clinical paths. The store sells downloadable career transition guides (starting with "The Clarity Kit" at $7) and is supported by an integrated content marketing strategy across YouTube and LinkedIn. The project demonstrates end-to-end brand development including: SEO optimization for nursing career transition keywords, conversion-focused product page design with a vintage map aesthetic, YouTube Shorts content creation, and TOFU-focused social media storytelling that validates nursing burnout without hard-selling.
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Conceived, scripted, and produced a short documentary exploring career transition and burnout. Built a full content strategy around the film including platform placement, audience targeting, and a LinkedIn companion piece using the orchid/dandelion metaphor as a re-framing lens.
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Trevere Taylor-Where Strategy Meets Story.
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Designed a full-funnel content strategy for Baldur's Gate 3, mapping player behavior across TOFU, MOFU, and BOFU stages. Developed content briefs, KPI frameworks, and an attribution model showing how trailers, developer insights, and community content move players from awareness to purchase. Aligned strategy with Larian's brand values of transparency, storytelling, and community.
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