Conceived, scripted, and produced a short documentary exploring career transition and burnout. Built a full content strategy around the film including platform placement, audience targeting, and a LinkedIn companion piece using the orchid/dandelion metaphor as a re-framing lens.
Designed a full-funnel content strategy for Baldur's Gate 3, mapping player behavior across TOFU, MOFU, and BOFU stages. Developed content briefs, KPI frameworks, and an attribution model showing how trailers, developer insights, and community content move players from awareness to purchase. Aligned strategy with Larian's brand values of transparency, storytelling, and community.