Ticiana Lascano
Brand Designer | Brand identity
- 1x
- Hired
- 5.0
- Rating
- 9
- Followers
NICE HUMANS
Making automation feel human.
Context
Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.
The challenge
The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.
The approach
Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.
The outcome
A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.
9
22
1.2K
Bestie Vet is a conceptual project created to explore a real gap in the veterinary industry. This is not a real brand.
— The problem
Every vet clinic looks the same: green cross, white background, generic typography. They speak to a customer who only shows up when something’s wrong. But the 25-35 year old urban pet owner treats their dog or cat like family — monthly checkups, premium food, Instagram accounts. No clinic today speaks their language.
— The challenge
Build the first vet brand that feels as bold and culturally relevant as the other brands this audience consumes — without losing the trust and seriousness a medical context demands.
— The process
Positioning first. The insight: this generation doesn’t see themselves as pet owners. They’re pet parents. That single shift changed every decision — name, color, tone, content strategy.
The visual identity was built around energy and contrast: a multi-neon palette — green, pink, yellow, orange, violet — on shifting backgrounds, so no two applications feel the same but all feel unmistakably Bestie. The symbol is a paw print, the most universal mark of pet culture, reframed through bold color and clean geometry. No cross, no clinical references. Just personality.
— The proposal
Multi-neon logomark with a flexible background system. Content strategy built around education and humor: pet CPR, annual vaccines, cat tail behavior, salmon treats with Omega-3. A brand that teaches, entertains and converts — all in the same feed.
— The result
A veterinary identity that a 28-year-old would actually follow on Instagram. Because the best vet is the one your pet’s owner trusts before they even walk in.
2
259
Raíz Studio is a conceptual project created to explore a real problem in the wellness industry. This is not a real brand.
📍 The problem
Yoga studios tend to fall into one of two traps: too spiritual or too fitness-oriented. Neither connects with the urban woman in her 30s who's looking for a genuine space to pause in her week.
🔥 The challenge
A brand that feels warm without being naive. Sophisticated without being cold. One that builds trust before anyone walks through the door.
🧠 The process
Positioning first, symbol second. The result is an inverted root with a seed at its base. The root growing upward instead of downward represents the inner growth yoga proposes — not an external goal, but a movement inward. The seed is the human figure: the origin of the entire system.
🚀The proposal
Organic variable-stroke logomark, Cormorant Garamond, an earthy beige palette. System built on an 8-point grid. A tone of voice with no exclamation marks and no performance language.
🙌The result
An identity the brand can use on its own, without relying on the designer for every piece.
2
267
Context
This brand emerged from the need of an Argentine company to take its business beyond borders. With a tight timeline, the challenge was clear: move fast without compromising clarity, professionalism, or the brand’s established credibility.
Opportunity
In a crowded and traditional market, the opportunity was to stand out while staying true to the brand’s roots. The goal was to project experience and trust, while introducing a subtle layer of innovation and playfulness—classic at its core, but unmistakably modern in attitude.
Solution
Through a focused competitive analysis and a deep understanding of the brand’s needs, we crafted a distinctive logo, selected a refined typographic system, and built a visual language that feels confident, clear, and contemporary—positioning the brand to compete and grow internationally.🙌
6
302