✨ Context Grossa was created as part of an NGO initiative to help women who had✨ Context Grossa was created as part of an NGO initiative to help women who had
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Ticiana's avatar
Ticiana Lascano
• Feb 3
✨ Context
Grossa was created as part of an NGO initiative to help women who had experienced homelessness build a sustainable future through learning a craft: making fresh pasta.
Behind each product are skilled cooks who bring passion, resilience, and dedication to their work.
⚠️ The Challenge
The NGO needed a brand that could communicate its social impact without positioning the product as “charity-driven,” while reinforcing premium quality and taste.
🚀 The Solution
We developed a distinctive name and a cohesive brand system, aligning language, tone, and visual identity.
We crafted a narrative that balanced purpose and excellence, and delivered a comprehensive brand book with clear guidelines to ensure consistent brand decisions.
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Ciro's avatar
Ciro
• Feb 10
Cool design! Love the color palette 😊
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