Bestie Vet is a conceptual project created to explore a real gap in the veterinary

Bestie Vet is a conceptual project created to explore a real gap in the veterinaryBestie Vet is a conceptual project created to explore a real gap in the veterinary

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Ticiana Lascano

• Mar 31

Bestie Vet is a conceptual project created to explore a real gap in the veterinary industry. This is not a real brand.

— The problem Every vet clinic looks the same: green cross, white background, generic typography. They speak to a customer who only shows up when something’s wrong. But the 25-35 year old urban pet owner treats their dog or cat like family — monthly checkups, premium food, Instagram accounts. No clinic today speaks their language.

— The challenge Build the first vet brand that feels as bold and culturally relevant as the other brands this audience consumes — without losing the trust and seriousness a medical context demands.

— The process Positioning first. The insight: this generation doesn’t see themselves as pet owners. They’re pet parents. That single shift changed every decision — name, color, tone, content strategy.

The visual identity was built around energy and contrast: a multi-neon palette — green, pink, yellow, orange, violet — on shifting backgrounds, so no two applications feel the same but all feel unmistakably Bestie. The symbol is a paw print, the most universal mark of pet culture, reframed through bold color and clean geometry. No cross, no clinical references. Just personality.

— The proposal Multi-neon logomark with a flexible background system. Content strategy built around education and humor: pet CPR, annual vaccines, cat tail behavior, salmon treats with Omega-3. A brand that teaches, entertains and converts — all in the same feed.

— The result A veterinary identity that a 28-year-old would actually follow on Instagram. Because the best vet is the one your pet’s owner trusts before they even walk in.

Brand Design Adobe Illustrator Figma Brand Strategy

Dario⚡️ Ferrando

max

• Mar 31

Yay! Detach went live today on the Appstore! (Only Germany for now, sadly). To celebrate this, sharing for the billionth time the website design xDDDDD (In my defense, it still looks kinda cute!)

Completed work

Figma Mascot Design Web Design Brand Design

Jayesh Borda

• Apr 1

Looks really good mate!

Alex Aperios

pro

• Mar 31

Just wrapped up one of my favourite projects recently for EnergyCentral's brand refresh and I am OBSESSED with how this direction has come together Final creative dropping soon but for now here is a teaser of one of the many creative concepts that I created early on. Still love the overall vibe of this one. Some styling made it into the final though!

branding branddesigner Figma

Chavi - Brand Designer

max

• Mar 31

This is sooo STUNNING

Tim de Winter

max

• Mar 31

I spend the past 3 years working for a Swiss company called SmarDex.io (Now Everything.inc) on their online brand identity with design, motion and video. In the beginning stages, the brand was not showing the true value of their products. I helped with building the professional look & feel, resulting in new investors and position them in the blockchain space as true professionals, which they are. They recently went to pre-market with their new token called $EV which reached went from 40M$ to 100M$ Marketcap in a few hours. Having a professional look is everything in this space. I'll share the results of this rebrand soon.

Completed work