Bestie Vet is a conceptual project created to explore a real gap in the veterinaryBestie Vet is a conceptual project created to explore a real gap in the veterinary
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Ticiana Lascano
• Mar 31
Bestie Vet is a conceptual project created to explore a real gap in the veterinary industry. This is not a real brand.
— The problem Every vet clinic looks the same: green cross, white background, generic typography. They speak to a customer who only shows up when something’s wrong. But the 25-35 year old urban pet owner treats their dog or cat like family — monthly checkups, premium food, Instagram accounts. No clinic today speaks their language.
— The challenge Build the first vet brand that feels as bold and culturally relevant as the other brands this audience consumes — without losing the trust and seriousness a medical context demands.
— The process Positioning first. The insight: this generation doesn’t see themselves as pet owners. They’re pet parents. That single shift changed every decision — name, color, tone, content strategy.
The visual identity was built around energy and contrast: a multi-neon palette — green, pink, yellow, orange, violet — on shifting backgrounds, so no two applications feel the same but all feel unmistakably Bestie. The symbol is a paw print, the most universal mark of pet culture, reframed through bold color and clean geometry. No cross, no clinical references. Just personality.
— The proposal Multi-neon logomark with a flexible background system. Content strategy built around education and humor: pet CPR, annual vaccines, cat tail behavior, salmon treats with Omega-3. A brand that teaches, entertains and converts — all in the same feed.
— The result A veterinary identity that a 28-year-old would actually follow on Instagram. Because the best vet is the one your pet’s owner trusts before they even walk in.
Brand DesignBrand StrategyAdobe IllustratorFigma
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