Yoko wiiri
Brand & Visual Designer crafting identities with clarity
Ready for work
Yoko is ready for their next project!
Image book design.
I love both taking and looking at photographs.
While it’s now possible to generate images using AI, photographs captured by the human eye are truly special, and I believe their value will never fade, no matter how much time passes.
If the photograph itself is powerful, the layout and design will naturally emerge from it.
Working with photographers I admire can be nerve-wracking at times, but the results are always meaningful and rewarding.
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This minimalist logo design for a resort hotel is centered on the themes of tranquility and refined simplicity. Through typography, an understated color palette, and balanced composition, it expresses a calm and sophisticated atmosphere.
Originally created over 10 years ago, the logo is now presented as a mockup.
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AI can be a tool for boosting productivity, yet it also holds the potential to become art itself. I wish to enjoy exploring both possibilities.
These explorations also help me discover new directions in design and storytelling.
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Creating mockups is incredibly enjoyable for me.
However, in the Japanese design industry, the presentation side of design—how the work is shown—still isn’t treated seriously as part of the process.
Mockups in Japan are often seen less as an essential design element and more as a small add-on for client presentations.
This is likely why high-quality mockup templates are rarely seen in Japan.
I often photograph real environments and composite my designs into them,
because I believe a design can only be evaluated objectively when viewed in its final form.
(They aren’t always perfectly refined, but I still show them to clients when needed.)
In many international design cultures,
presentation itself is considered part of the design.
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I submitted this logo concept to the Tokyo Midtown competition.
It’s a cultural complex in Tokyo that focuses on art and design,
so I tried to express urban sophistication and a spark of inspiration in a minimal form. It didn’t get selected,
but it’s still one of the designs that feels the most “me.”
Which color feels right to you?
Choosing logo colors is such a headache, right…?
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Designer Jewelry Website · Retouching & Art Direction
A website for a designer jewelry shop. I was involved in everything from art direction during the photoshoot to retouching. Jewelry retouching took a lot of time and precision, but it remains one of my most memorable projects.
This is an older web design work of mine.
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ARTISAN Jewelry Brand Website Design
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ARTISAN Jewelry Brand Website Design
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Aichi Prefectural Museum of Art Website Redesign
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