Tara Vanhooser
Brand designer who builds human brands that actually connect
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EIGHTEEN SUMMERS is art direction first, layout second. I established a seasonal structure and then designed around it, using pacing, white space, and image hierarchy to let the story breathe instead of suffocating it with decoration. Typography does a lot of the heavy lifting....
I spent four years leading creative direction for Nothing Is Wasted, building a cohesive brand system and multi-platform content ecosystem for a global, mission-driven organization. I translated complex, emotionally layered stories around trauma and healing into clear, scalable...
