🔥 Strategic Impact: We designed CareLink (for BT Group). This new app experience mitigates national risk for 1.8M vulnerable customers during the PSTN-to-IP upgrade.
As Lead Product Designer, I delivered strategic transformation:
Risk/Efficiency: Developed the API-Powered Device...
🤝 BUILDING COMMUNITY: Thrilled to share the growth strategy I helped deploy for KEYS Community, resulting in a 333% increase in LinkedIn followers and a 200% engagement uplift.
The goal: to quickly build out the KEYS brand from the ground up, moving past the MVP stage and...
🤖 DESIGNING AI CONVERSATION: I designed the Agentic AI Content Strategy and conversational flows for Cledor's WhatsApp lead generation system—scaling outreach while maintaining their premium 5-star standard.
Developed the core Content Strategy and tone-of-voice that drives the...