Suraj Soren
Digital Product & Experience Design Agency
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Strategic design for EE's new retail marketplace concept saved them £Ms in potential development costs.
The Mission: Redefine the in-store experience with a self-service, multi-sensory digital showroom.
My Role: I led high-fidelity prototyping (Figma x Protopie) to test the concept's viability with real users.
The Real Win:
Testing showed a strong customer benefit (50%), but also confirmed the technology wasn't mature enough for scale.
Responsible Design: Based on the evidence, we advised EE to pause the project, delivering a direct $\text{\textsterling}2.3M$ saving by preventing costly, high-risk development.
The best design is often the most strategic, risk-mitigating decision.
See the prototype and process:
➡️ studiosoren.com/casestudies/ee-retail-stores
#RetailDesign #StrategicDesign #Prototyping #UXStrategy #Innovation
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🤝 BUILDING COMMUNITY: Thrilled to share the growth strategy I helped deploy for KEYS Community, resulting in a 333% increase in LinkedIn followers and a 200% engagement uplift.
The goal: to quickly build out the KEYS brand from the ground up, moving past the MVP stage and establishing a genuine connection across platforms (LinkedIn, IG, TikTok).
2-week design sprints to establish a high-volume content engine (3+ posts/week).
Led the visual storytelling and content design, ensuring the new brand feel resonated consistently across all social channels.
Achieved 200% higher engagement rates.
Proof that thoughtful content strategy and consistent design can accelerate real community growth.
See how we built it: ➡️ studiosoren.com/casestudies/keys-community (https://studiosoren.com/casestudies/keys-community)
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🔥 Strategic Impact: We designed CareLink (for BT Group). This new app experience mitigates national risk for 1.8M vulnerable customers during the PSTN-to-IP upgrade.
As Lead Product Designer, I delivered strategic transformation:
Risk/Efficiency: Developed the API-Powered Device Checker. Automates compatibility checks; drastically reducing manual contact centre reliance and ensuring compliance.
Operational Control: Designed predictive agent workflows for proactive user prioritisation.
Key Metrics:
Scale: Positive UX for 1.8M customers.
Efficiency: Streamlined processes; reduced agent handling time.
Validation: DesignRush Awards Finalist 🏆
Service Design drives efficient, responsible change.
Details: ➡️ studiosoren.com/casestudies/carelink (https://studiosoren.com/casestudies/carelink)
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