Sundas R.

Redesigned The Ordinary website as a personal exploration of clarity, restraint, and honest skincare communication.

The focus was on:

Ingredient-first content instead of marketing stories

Clear hierarchy for formulations, percentages, and usage

Editorial product imagery designed for...

Reintroduce? Okay. I sing a lot, but thank goodness that's not what I do for a living or I'd have died of hunger or loan. I read a lot, make lots of spontaneous plans which mostly work and always make crazy stories. I love fixing, cleaning and driving old muscle cars. I have a...

How's this for a website redesign for Aesop?

This started as a simple question I couldn’t shake off.

What if the Starbucks website felt less like a corporate platform and more like the experience of actually being in a Starbucks?

So I treated this as a personal exploration, not a client brief. I focused on mood, rhythm, and...