Redesigned The Ordinary website as a personal exploration of clarity, restraint, and honest skincare communication.
The focus was on:
Ingredient-first content instead of marketing stories
Clear hierarchy for formulations, percentages, and usage
Editorial product imagery designed for subtle motion and depth
A layout system that adapts to intent, not symmetry
No gimmicks. No exaggerated claims. Just structure, whitespace, and information that respects the user.
Personal project. Not affiliated with The Ordinary.
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How's this for a website redesign for Aesop?
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This started as a simple question I couldn’t shake off.
What if the Starbucks website felt less like a corporate platform and more like the experience of actually being in a Starbucks?
So I treated this as a personal exploration, not a client brief. I focused on mood, rhythm, and storytelling instead of cramming information into predictable sections.
I played with:
- Editorial layouts that breathe and guide the scroll naturally
- Floating, transparent product visuals that move subtly with the page
- Warm coffee-inspired tones that feel calm and premium
- Micro-moments that make the site feel alive, not static
This project reminded me how much design improves when you slow down and design for feeling, not just function.
Would genuinely love to hear thoughts or feedback from other designers.
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Shopify Store design for an Aronia berry juice brand.
The hero leads with the product itself. As you scroll, the bottle moves with you, flowing into the next section instead of abruptly disappearing. It’s meant to feel continuous, almost like pouring the experience downward.
The design leans into richness and freshness. Deep berry tones, clean typography, and smooth motion to mirror the product’s natural, premium feel. Nothing loud. Nothing forced. Just enough movement to keep you engaged without stealing focus from the product.
The idea was to make the product feel alive on the page, not just placed there.
Curious to hear thoughts.
Does the flow work for you, or does it feel distracting?