SUDHAN Baskaran
Turning User Insights Into Business Growth Strategies
New to Contra
SUDHAN is ready for their next project!
Here is an uncomfortable truth about traditional consulting.
It tells you what to do. It tells you why you should do it. But it almost never tells you how to actually make it work in the real world , with real people, real constraints and real uncertainty.
That gap between knowing...
An educational breakdown of the Design Thinking framework — what it is, why it exists, the 5 stages, and the 4 pillars that make it work. Part of an ongoing series on how human-centred strategy drives better business outcomes.
Used by IDEO, Stanford d.school, Apple, Airbnb and...
Thangam Aval Mill had built a strong B2B reputation but was experiencing growth stagnation. Through deep user research we identified a significant and largely untapped B2C opportunity the business had never fully explored. Using the full design thinking framework — empathy...
Most businesses solve the wrong problem brilliantly.
Design Thinking exists to make sure you never do that.
Before any strategy. Before any solution. Before any execution , you need to truly understand what problem you are actually solving and whose life it affects.
That is what...
A 73% reduction in absenteeism without increasing salaries.
Sounds unlikely.:
But after observing frontline FMCG sales representatives for two months, the real issue became clear:
The problem wasn't the people.:
It was the system they worked in.:
This case study shows how...
