Transforming FMCG Workforce: 73% Drop in AbsenteeismTransforming FMCG Workforce: 73% Drop in Absenteeism
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SUDHAN Baskaran
• 2h
A 73% reduction in absenteeism without increasing salaries.
Sounds unlikely.:
But after observing frontline FMCG sales representatives for two months, the real issue became clear:
The problem wasn't the people.:
It was the system they worked in.:
This case study shows how ethnography, behavioral design and process innovation transformed motivation, accountability and performance at the ground level.🚀
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