Steve Lemuel

Built this showreel for Flare. Here's what went into every decision: 00:00 — Cold open, no logo. Emotion first. 00:04 — First cut lands on the beat. If the music and edit don't breathe together, the whole thing collapses. 00:12 — Pacing shift. Slow down before the big moment —...

3 signs your brand video isn't converting — and exactly how to fix each one: 1. It opens with your logo Fix: open with your customer's pain, not your brand. They don't care about you yet. 2. The pacing feels "smooth" but viewers drop off at 15 seconds Fix: add a pattern...

Before I opened After Effects on the Raycast motion piece, this is what the plan looked like.

Every kinetic motion project I do starts with 3 questions: - What should the viewer feel in the first 2 seconds? - What's the single most important element — and when does it land? -...

Same footage. Same music. Two completely different edits.

Left: the "first draft" — technically fine, emotionally flat. Right: the final — pacing rebuilt, transitions audio cued, every cut earns its place.

This is the difference between an edit that gets watched and one that gets...