Raycast - Kinetic Product Motion
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Mixed Media Spec Video for MODE DESIGNS
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The Shortcut to Everything: A Mixed Media Raycast Remix ⚡️
Raycast isn't just a tool; it’s a high-performance workflow. I wanted to create a spec ad that felt as fast and responsive as the app itself.
By blending cinematic night-shots with custom 2D motion layers, I visualized the "hidden" power of Raycast’s AI and extension library.
The Technical Stack:
-After Effects: Used for 3D camera tracking to "pin" the UI into the physical environment.
-Figma: Crafted the minimalist, dark-mode technical overlays.
-Jitter: Created high-velocity kinetic typography.
-DaVinci Resolve: Final cinematic color grade to hit that "Tech-Noir" aesthetic.
Check out the full case study here: Case Study (https://contra.com/p/llNMeeMX-raycast-kinetic-product-motion?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=steve_lemuel_j2tac8l4)
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I came across MODE DESIGNS and immediately wanted to push their aesthetic through my own mixed media style. So I did.
This is a personal spec piece — I took their footage and rebuilt it from the ground up: new pacing, layered motion graphics, and UI-driven sound design that reacts to the visuals. The goal was to see how far I could take a brand's identity while still making it feel like me.
Every transition, sound trigger, and graphic layer was intentional.
🛠 After Effects · Figma · Jitter · DaVinci Resolve
📁 Personal project / spec work
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Kinetic UI & Brand Narrative
A creative exploration of kinetic motion and UI design, blending my experience in video editing with new tools like Figma and Jitter. I wanted to see how a minimalist, industrial aesthetic could be brought to life through intentional movement and bold typography.
The Process:
- Design: Everything was built from scratch in Figma, focusing on a clean, "Tech-Noir" layout that complements the raw footage.
- Animation: I brought those designs into Jitter to experiment with high-energy keyframing, focusing on how text and UI elements can drive the pacing of a video.
- Sound: Added layered sound design to give the visual "glitches" and movements a physical, weighted feel.
This project represents my shift toward Design-Led Motion, where the interface isn't just an overlay—it's part of the story.
Tools used: Figma, Jitter, DaVinci Resolve.
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The Objective
Developed the launch aesthetic for GAWD, a personal clothing brand. The goal was to blend "Neo-Industrialism" with high-retention social media editing to build brand hype and a specific "vibe" before product release.
Creative Strategy
-Visual Branding: Focused on a gritty, urban aesthetic to align with the brand's industrial roots.
-Kinetic Typography: Integrated bold, fast-moving text to emphasize key brand messages.
-Audio-Visual Sync: Used aggressive beat-matching and custom sound design (camera clicks/glitches) to create a high-energy loop.
Software Used
DaVinci Resolve.
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The Vision:
A creative exploration of urban "chaos" and atmosphere, designed to evoke emotion through a dark, cinematic aesthetic. This project focuses on the intersection of rhythm and visual mood.
My Role & Process:
- Color Grading: I implemented a custom teal-and-orange grade with deep, crushed blacks to establish a high-end cinematic feel.
- Rhythmic Editing: Every cut and transition was meticulously synchronized with the audio to create a seamless, hypnotic flow.
- Visual Identity: Curated the composition to maintain a consistent "dark industrial" vibe throughout the piece.
Tools Used
DaVinci Resolve.
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