Soul Luciani
Specialized Design Unit for Brand Infrastructure.
New to Contra
Soul is ready for their next project!
The project started with raw artist photography and legacy album art that felt like a collection of static files rather than a campaign. I restructured the layout into a "tactical zine" aesthetic, layering distorted typography, grainy textures, and surrealist motifs to turn a...
Portuguese residency was a fragmented experience. Applicants juggled disconnected fiscal representatives, real estate advisors, and visa consultants, creating friction at every step of a high-stakes transition. I built Welbridge around one idea: relocation as a single seamless...
Being named one of the top 14 most instagrammable restaurants in the world is a title you have to defend on every post. Zenith's menu carries a depth that generic food photography was never going to communicate. I designed a social series that read as editorial magazine spreads,...
High fashion social content has one rule: the design should never be louder than the clothes. I built a content series for Hope Ave around white space, editorial photography, and clean typography, creating a system that stays scroll-stopping and completely consistent without...
The Crucible runs over 900 classes a year across 18 industrial art disciplines, but their social content wasn't turning that breadth into enrollment. I designed a full Instagram suite spanning their catalog, covering flamework, glassblowing, ceramics, woodworking, and foundry...
