Soul Luciani
Specialized Design Unit for Brand Infrastructure.
New to Contra
Soul is building their profile!
High fashion social content has one rule: the design should never be louder than the clothes. I built a content series for Hope Ave around white space, editorial photography, and clean typography, creating a system that stays scroll-stopping and completely consistent without...
The project started with raw artist photography and legacy album art that felt like a collection of static files rather than a campaign. I restructured the layout into a "tactical zine" aesthetic, layering distorted typography, grainy textures, and surrealist motifs to turn a...
Being named one of the top 14 most instagrammable restaurants in the world is a title you have to defend on every post. Zenith's menu carries a depth that generic food photography was never going to communicate. I designed a social series that read as editorial magazine spreads,...
Fifty years is a milestone that demands more than a standard event announcement. I designed a flyer anchored by a large sculptural carnival figure, surrounding it with layered color gradients and expressive typography that captured the energy of the occasion. Key event details...
$1.4 billion from selling water. The story demanded visuals that matched the audacity of the brand. I designed and edited a full motion video breaking down how Liquid Death built a rebellion around a commodity product, building the layout system from scratch with animated...
