Soul Luciani
Specialized Design Unit for Brand Infrastructure.
The project started with raw artist photography and legacy album art that felt like a collection of static files rather than a campaign. I restructured the layout into a "tactical zine" aesthetic, layering distorted typography, grainy textures, and surrealist motifs to turn a...
Portuguese residency was a fragmented experience. Applicants juggled disconnected fiscal representatives, real estate advisors, and visa consultants, creating friction at every step of a high-stakes transition. I built Welbridge around one idea: relocation as a single seamless...
Being named one of the top 14 most instagrammable restaurants in the world is a title you have to defend on every post. Zenith's menu carries a depth that generic food photography was never going to communicate. I designed a social series that read as editorial magazine spreads,...
High fashion social content has one rule: the design should never be louder than the clothes. I built a content series for Hope Ave around white space, editorial photography, and clean typography, creating a system that stays scroll-stopping and completely consistent without...
Sauvage sold one bottle every three seconds in 2021 by making men feel something before they ever read the name. I developed the concept and cut a film that worked the same way, opening on a single eye, pulling back through wilderness, fire, and horses in motion, building...
