Soul Luciani
Specialized Design Unit for Brand Infrastructure.
New to Contra
Soul is building their profile!
Sauvage sold one bottle every three seconds in 2021 by making men feel something before they ever read the name. I developed the concept and cut a film that worked the same way, opening on a single eye, pulling back through wilderness, fire, and horses in motion, building...
The Crucible runs over 900 classes a year across 18 industrial art disciplines, but their social content wasn't turning that breadth into enrollment. I designed a full Instagram suite spanning their catalog, covering flamework, glassblowing, ceramics, woodworking, and foundry...
The project started with raw artist photography and legacy album art that felt like a collection of static files rather than a campaign. I restructured the layout into a "tactical zine" aesthetic, layering distorted typography, grainy textures, and surrealist motifs to turn a...
A streetwear brand shooting inside a grand theater had strong raw footage, but needed editing to turn it into a drop campaign rather than a behind-the-scenes clip. I structured the cut around tension and release, sequencing performance scenes, piano moments, and garment closeups...
Out Jazz has spent nearly two decades bringing free outdoor concerts to Lisbon's historic gardens every Sunday, but free entry makes an event harder to position as a cultural moment worth planning your weekend around. I designed the 2024 poster around fluid abstract color,...
