Paul Burd

This was a pro bono project I did for a young woman here in Portland. She was starting a new cleaning service and needed a logo. She loved the result, and it felt nice helping her out.

You can see more of the project here.

User testing is one of the most effective ways to gain insight into your audience. It can reveal real pain points, uncover unexpected behavior, and challenge assumptions.

It’s also the moment when otherwise intelligent, capable people suddenly forget how buttons work and become completely baffled by the simplest tasks.

We spend a lot of time talking about what we think of AI, but at what point do we start worrying about what AI thinks of us? 🤔

Showcase vs. Case Studies — which do you prefer in a portfolio? A showcase highlights the final result for quick impact. A case study explains the process behind the work. Case studies were once preferred, but many now favor showcases. Which do you find more useful?