A brief said "Digital Rituals." My first instinct? Candles. Crystals. Mandalas.
That's the trap.
The client's audience isn't spiritual seekers ā it's business owners learning AI, SEO, PPC, and social media to grow online. So before sketching a single icon, I had to redefine the...
Do you ever think about how something common can become a character? Here are some secrets of my process!
š Step 1: The Background: All starts from a well-developed document. There you can find the demographics, psychographics, SWOT analysis, and special abilities of the...