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A brief said "Digital Rituals." My first instinct? Candles. Crystals. Mandalas.
That's the trap.
The client's audience isn't spiritual seekers — it's business owners learning AI, SEO, PPC, and social media to grow online. So before sketching a single icon, I had to redefine the word for myself.
Ritual as discipline. Not spirituality. Systems, not mysticism.
That one reframe shaped everything that came after it.
Swipe through for the brief, the reframe, and where the concepts landed 👉
Which direction would you pick? Drop a number below.
#LogoDesign #BrandIdentity #DesignProcess #GraphicDesign #Branding
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Added a new case study! This was such a fun project: a rebrand for a local cookie company.
Our goal was to transform the brand into something that felt like an everyday celebration through bold typography, playful details, and a fresh visual identity.
Brand DesignCreative DirectionGraphic DesignAdobe IllustratorAdobe Photoshopfoodandbeveragebrandrefreshbranddesigner
COol
SANZØ™ is the AI guardian of the Future Temple—a virtual sanctuary where technology meets inner peace.
Designed to guide travelers through immersive VR experiences, SANZØ™ helps you slow down, reflect, and reconnect with yourself in a futuristic world beyond reality.
Would you enter the Future Temple with SANZØ™?
Link: https://www.recraft.ai/project/e892a8ae-d800-4a26-af2f-e85091178ec1
BRAYD: The Braided Focus Flame 🔥
BRAYD is an original mascot created for BURN THE TASK, a fictional productivity ritual brand built around focus, completion, and quiet discipline.
Rather than designing a cute candle character, I built a full mascot system around one clear visual behavior: focused time burns into completion. BRAYD is a braided wick core inside a faceted wax body. As a task progresses, the wick burns down, the wax form changes through clear stages, and the final braided strand becomes a checkmark.
The mascot was designed to stay recognizable across every touchpoint, from the custom wordmark and hero poster to the sticker system, focus ritual packaging, burn sequence, and consistency board. Every asset uses the same visual DNA: the same braided wick, the same faceted wax body, the same angular flame, and the same final checkmark.
This project explores how a single mascot can become the face of a fictional productivity world by turning an abstract idea, focus, into a visual ritual.
Character Brief
Name: BRAYD
Role: The Braided Focus Flame
Personality: quiet, intense, disciplined, stubborn, focused, and encouraging without being soft.
BRAYD does not rush you and does not distract you. He simply burns with you until the task is done. His braided wick represents focused effort, his faceted wax body represents pressure and progress, and his final checkmark represents completion earned through attention.
Recraft Project
Explore the full project here:
Applications Included
The BRAYD system includes a custom name logo, hero poster, sticker pack, focus ritual packaging, burn to checkmark sequence, and a final consistency board showing the mascot across multiple moments and touchpoints.
Proof of Consistency
Same wick. Same facets. Same flame. Same final checkmark.
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #DesignChallenge #BrandDesign #ConceptArt #MotionDesign #GraphicDesign #MascotSystem #ProductivityDesign #DigitalArt
Thats clever and well designed.
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