Simphiwe Zulu
B2B lead lists & data extraction — free sample first
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Simphiwe is ready for their next project!
"Verified email" means different things to different vendors. Here's what it means on my lists —
1. The address is published by the company itself — on their site, careers page, or press page — not guessed from a firstname.lastname pattern.
2. The page it came from was live on the...
Honest take on "AI-built" lead lists, from someone who builds them with a heavily automated pipeline —
The automation is great at the boring 80% — finding the companies, pulling careers pages, structuring rows. It is NOT trustworthy on the last 20% — is this email actually...
The three questions I ask before building any lead list, because they change everything about the output —
WHO exactly? "Marketing leaders at UK DTC brands" beats "e-commerce companies". Role + geography + company size, minimum.
WHAT will you do with it? Cold email needs verified...
How I check whether a "hiring signal" is real before it goes on a list —
1. Count roles on the company's OWN careers page or ATS (Greenhouse/Ashby/Workable), not on aggregators. Aggregators repost dead roles for weeks.
2. Note the split. "38 open roles" means little; "38 open, 33...
