Simay Aydin

Support teams sit at the intersection of product, operations, finance, and customer trust. When that intersection isn’t designed properly, the result is stress, inconsistency, and leadership firefighting.

My background is in leading and scaling global SaaS support and customer...

Many SaaS and B2B companies don’t have a “support problem.” They have an operations problem.

When teams are overwhelmed, escalations are constant, and CSAT or NPS starts slipping, the instinct is often to hire more people. In reality, what’s missing is structure: clear workflows,...

Available for short-term and fractional customer operations work

I’m currently available for: -Customer support & operations audits -Short-term execution and stabilization -Fractional leadership during growth or transition

I work with SaaS and B2B teams globally, focusing on fast,...

Turning support insights into product improvements

Support teams are often the richest source of product insight.

I’ve implemented processes to: -Collect structured customer feedback -Surface recurring issues to Product teams -Close the loop with customers after improvements

This...