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Many SaaS and B2B companies don’t have a “support problem.”
They have an operations problem.
When teams are overwhelmed, escalations are constant, and CSAT or NPS starts slipping, the instinct is often to hire more people. In reality, what’s missing is structure: clear workflows, ownership, reporting, and an operating rhythm leadership can rely on.
This is the work I do.
I partner with growing companies to audit support operations, design scalable processes, implement workflows and automation, strengthen onboarding and adoption, and build reporting that turns chaos into clarity.
Most engagements start with a Support Operations Diagnostic Sprint.
If you’re feeling the strain of growth and want support operations that are predictable instead of reactive, book a free 15-minute call or reach out directly here on Contra.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A little update from my corner of the internet ✨
New platform, new profile, same curiosity about how businesses grow, work smarter, and occasionally survive the chaos. 😄
After 15+ years across marketing, operations, events, partnerships, CRM, and now AI & automation, I’ve learned that my favorite projects usually have one thing in common:
Something is messy — and I get to make it make sense.
A scattered marketing process.
A CRM nobody quite trusts.
An event with a hundred moving pieces.
A business wondering where AI actually fits.
Or simply a good idea that needs a system behind it.
That’s the kind of work I genuinely enjoy.
I’m new to Contra, slowly finding my way around, and looking forward to meeting interesting people and discovering what everyone is building here.
And yes… I think my profile is finally finished. 😂
Now it’s time to actually work.
#MarketingOperations #AI #Automation #CRM #Freelance #Contra
Cleaning up a shaky CRM and giving it reliable data really lifts team confidence. Watching a tangled event plan become a clear checklist feels rewarding.
I help B2B companies plan and execute trade show and conference marketing — including event selection, sponsorships, booth strategy, vendor coordination, promotional materials, lead capture and post-event follow-up. My experience includes managing ~30 industry events annually within a ~$500K event, sponsorship and membership portfolio.
Which ones actually belong in your business?
Lately, I’ve been working a lot around the intersection of marketing operations, CRM, workflows and practical AI automation — looking at where businesses lose time, where leads fall through the cracks, and which repetitive processes can realistically be simplified.
And one thing keeps becoming clearer:
Most businesses don’t need more AI tools. They need better systems.
Before automating anything, I like to look at the actual workflow:
Where does the lead come from? → Where does it go? → Who follows up? → What is still manual? → Where do things get lost? → What could AI genuinely improve?
My background is especially strong in mortgage, financial services and B2B marketing, but these workflow problems exist in almost every industry.
So that’s what I’m working on right now:
Less AI for the sake of AI.
More AI that solves an actual business problem.
Curious what other businesses are seeing: what’s one repetitive task in your work you would automate tomorrow if you could?
#MarketingOperations #AI #Automation #CRM #BusinessOperations #MarketingAutomation
