SAK Visuals
Product & Visual Designer for Social media.
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Project: E-Commerce Campaign & Visual Identity Assets
The Challenge: The client needed a single high-end product asset that could simultaneously showcase intricate garment details for production while capturing the emotional, aspirational "vibe" required for social ad conversions.
As a product designer, I love how visual context dictates value.
Great design doesn’t just build the product—it designs the feeling around it.
A tracksuit, but make it look like a campaign.
I wanted to show what a change in setting, lighting and styling can do to the exact same product. The details really change the whole feel.
The original was a bracelet on a grey concrete surface. The detail is all there, but nothing about it says "premium."
So I took the same piece and built a campaign around it. The first image shows the before and after. The next three are full ad concepts, each with its own...
The original photo was taken on a wooden counter, with the necklace and earrings on a black bust. The piece is beautiful, but the background didn't do it any favors.
So I kept the set exactly as it is and gave it somewhere to belong: deep red velvet, dark polished stone, and warm...
