Creative Campaign Concept for a Tracksuit ProductCreative Campaign Concept for a Tracksuit Product
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A tracksuit, but make it look like a campaign.
I wanted to show what a change in setting, lighting and styling can do to the exact same product. The details really change the whole feel.
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Artur's avatar
What the campaign version is really doing is making a price claim the garment hasn't earned yet, which works right up until the parcel gets opened. Where do you let the styling stop - do you keep a flat-lay or a plain studio frame in the set so there's something honest to land on?
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