What the campaign version is really doing is making a price claim the garment hasn't earned yet, which works right up until the parcel gets opened. Where do you let the styling stop - do you keep a flat-lay or a plain studio frame in the set so there's something honest to land on?
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.