Shah Sohel
Google Ads Strategist & Auditor | GA4, GTM & Attribution
Ready for work
Shah is ready for their next project!
A European client faced challenges with GDPR consent requirements and evolving browser and iOS privacy restrictions that limited traditional cookie-based tracking and made reliable conversion measurement more difficult. The goal was to create a privacy-conscious tracking setup while maintaining accurate Meta campaign measurement.
I implemented Cookiebot CMP and integrated its consent signals with Meta Pixel and Meta Conversion API. The solution enabled consent-based tracking and supported a more resilient measurement approach beyond relying solely on traditional browser-side cookies.
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The client required an accurate and reliable way to track Calendly booking events directly from their website. Their existing analytics setup was incomplete, resulting in missing or inconsistent booking data. My goal was to implement a seamless tracking flow across GA4, GTM, and Facebook CAPI (server-side) to improve attribution and reporting accuracy.
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I implemented a complete custom dataLayer for an ecommerce website where tracking was not enabled. I created event-based data capture for product views, add-to-cart, checkout steps, and purchases, then connected the data to Google Tag Manager and Google Analytics 4. This setup now provides accurate customer behavior insights, improves campaign measurement, and helps optimize marketing decisions with reliable tracking.
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Configured and validated end-to-end purchase event tracking using Google Tag Manager, ensuring accurate data flow from dataLayer to multiple platforms. Successfully implemented GA4 purchase tracking, Google Ads conversion tracking, and Meta (Facebook) Pixel along with server-side CAPI integration. Verified proper tag firing on transaction completion, enabling reliable revenue attribution, enhanced conversion accuracy, and improved cross-platform tracking consistency.
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