Shah Sohel
Google Analytics 4 | GA4 & GTM Expert | FB Pixel & G-Ads
Ready for work
Shah is ready for their next project!
The client required an accurate and reliable way to track Calendly booking events directly from their website. Their existing analytics setup was incomplete, resulting in missing or inconsistent booking data. My goal was to implement a seamless tracking flow across GA4, GTM, and Facebook CAPI (server-side) to improve attribution and reporting accuracy.
0
6
I implemented a complete custom dataLayer for an ecommerce website where tracking was not enabled. I created event-based data capture for product views, add-to-cart, checkout steps, and purchases, then connected the data to Google Tag Manager and Google Analytics 4. This setup now provides accurate customer behavior insights, improves campaign measurement, and helps optimize marketing decisions with reliable tracking.
0
10
Configured and validated end-to-end purchase event tracking using Google Tag Manager, ensuring accurate data flow from dataLayer to multiple platforms. Successfully implemented GA4 purchase tracking, Google Ads conversion tracking, and Meta (Facebook) Pixel along with server-side CAPI integration. Verified proper tag firing on transaction completion, enabling reliable revenue attribution, enhanced conversion accuracy, and improved cross-platform tracking consistency.
0
14
Implemented server-side tracking via Google Tag Manager for the generate_lead event, ensuring accurate and privacy-compliant data collection. Successfully configured and validated multiple integrations, including GA4 server-side tracking, Google Ads conversion tracking, and Meta (Facebook) Conversions API. Verified tag firing and consent signals (ad_storage and analytics_storage granted), ensuring reliable event attribution and improved data accuracy across platforms.
0
22