A European client faced challenges

A European client faced challenges with GDPR consent requirements and evolving browser and iOS privacy restrictions that limited traditional cookie-based tracking and made reliable conversion measurement more difficult. The goal was to create a privacy-conscious tracking setup while maintaining accurate Meta campaign measurement.

I implemented Cookiebot CMP and integrated its consent signals with Meta Pixel and Meta Conversion API. The solution enabled consent-based tracking and supported a more resilient measurement approach beyond relying solely on traditional browser-side cookies.